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COTRI – China Outbound Tourism Research Institute
COTRI China Outbound Tourism Research Institute is the world’s leading independent research institute for information, training, quality assessment, research, and consulting relating to the Chinese outbound tourism market.
COTRI is a privately organised, independent institute registered in Germany. Besides the headquarter in Heide/Germany, a Chinese head office is based in Beijing and COTRI Country Partners are located all over the world.
COTRI was established in 2004 by its director Professor Dr. Wolfgang Georg Arlt, a sinologist and tourism expert as well as a researcher with more than 30 years of business and academic experience in Chinese tourism. Merging scientific, cultural and industry knowledge, COTRI cooperates with most leading public and private sector tourism organisations in China and all over the world.
COTRI is the initiator of the prestigious Chinese Tourist Welcome Award, presented since 2004 to businesses and organisations in recognition of exceptional practice in dealing with Chinese Outbound tourists.
In the Tourism sector, EDELUC has been working closely with Turismo de Portugal in promoting this destination in China having organized several events with local stakeholders (travel agents, tour operators, tourism entities, etc.) in Beijing and Shanghai since 2008, year in which EDELUC was awarded the COTRI´s CTW Award.
Since 2014, EDELUC is the COTRI Country Partner in Portugal, Angola, Mozambique and Cape Verde.
COTRI is a member of PATA Pacific Asia Travel Association and ETOA European Tour Operator Association.
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